Client: Private healthcare provider group
Scope: 49 websites
Duration: Multi-month engagement
Role: Lead WordPress Developer (via GG Dev)

URL: https://chaserehab.com/, one of the 49 sites

Overview

Advanced Care needed a scalable WordPress solution to power 49 individual websites under one brand umbrella. The challenge was to create a unified yet flexible system that could support different content needs, ensure accessibility, and empower non-technical editors with intuitive design tools.

🔧 What I Delivered

✅ Custom WordPress Theme
I built a clean, modular theme from scratch using SCSS and semantic, accessible HTML. Each site shares a unified design system while allowing for community-specific content, branding tweaks, and localization.

✅ Gutenberg Block Library
To streamline content editing and reduce reliance on page builders, I developed a full set of custom blocks tailored to the healthcare sector — including:

• Two-column CTAs
• Hero blocks with parallax backgrounds
• Stat grids and testimonial sliders
• Contact sections integrated with Contact Form 7

All blocks were built using modern ES6+ syntax, React-based logic, and the @wordpress/scripts build setup. Every block supports editor controls for colors, layout, and responsive design.

✅ WordPress Customizer Integration
I wired up intuitive Customizer controls to allow admins to manage site-wide settings like:

• Header and footer colors
• Logo uploads
• Default typography (with !important rules applied for consistency across Contact Form 7, core blocks, and placeholders)

✅ Git-Based Update Flow
I set up Git Updater integration to ensure safe, version-controlled theme and plugin updates across all live sites, with production-only file delivery.

✅ Performance & Accessibility
Assets were optimized with clean SCSS output and minimal DOM bloat. I enforced ADA-compliant color contrast, mobile navigation behavior, and keyboard accessibility throughout.

💡 Results

45 sites launched using a single codebase and block system

Editor experience dramatically improved — no need for third-party builders or custom HTML

Maintenance streamlined via Git Updater and modular code architecture