Client: Printfection (Custom Ink subsidiary)
Duration: Personal build
Role: In-House Web Developer & Technical Lead

URL: https://www.printfection.com/

Overview

Printfection is a leading swag management platform that simplifies inventory, printing, and global fulfillment for branded merchandise. From marketing landing pages to technical content repositories, I owned and managed the WordPress site, setting development roadmaps, optimizing performance, and aligning strategy across marketing, engineering, and product teams.

🔧 What I Delivered

✅ Whole-site Management & Roadmapping
Owned the site’s technical direction, scheduling backend updates and roadmap planning to support evolving business goals.

✅ Rebranding + Migration
Led a seamless site redesign and migration—improving UX, enhancing SEO, and ensuring full accessibility compliance.

✅ Performance & SEO Optimization
Refactored front-end code, optimized images, and streamlined caching—leading to measurable speed improvements and better search rankings.

✅ Cross-team Leadership
Coordinated with marketing, product, and engineering to translate visions into functioning features, embedding business objectives into site architecture.

✅ Feature Prioritization & Support
Balanced urgent bug fixes with long-term improvements, maintaining roadmap alignment and site stability.

💡 Results

Provided ongoing technical leadership from concept through launch, maintaining brand consistency and performance.

Delivered continuous improvements aligning with product goals and marketing campaigns.

Ensured site remained SEO-strong and accessible, supporting thousands of users worldwide via Printfection’s web presence.